Some reasons that explain why packaging is an integral part of marketing
Imagine you are in a superstore and walking down an
aisle of packaged food items. What would attract you first? An item that
is neatly packaged in a box that looks inviting or would you rather be
drawn to an item that is packed just for the heck of it? Well, we all
know the answer to this and it is the latter product, which you would be
obviously attracted to. Such is the power of marketing a product
through packaging.
Nowadays, more and more firms are alluring their
prospective customers or you can say potential buyers by influencing
their purchasing decision based on the way they package and present
their products. Just walk into any store and you will find that the
shelves are all laden with products in unique display boxes. These boxes is what immediately captures the buyers’ attention, even when there is no offer on the product. Getting the drift?
The next reason why packaging is integral to
marketing is that attractive packaging more or less eliminates the need
of gift wrapping. For instance, you will find many beautiful examples of
boxed wine packaging at wine shops. Since wine is something that is also used as gifting items, this works as an added advantage.
Many firms are hitting two birds with one stone. What I mean to say is that they are opting for wholesale boxes that not only appear presentable but are also a cost-effective option. This is often the case with variety of vegetable boxes.
To Conclude
So, these were some of the reasons that explain that
why packaging is an important aspect of marketing. I hope that you get
the drift regarding the same. All the best.
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